Collection: Free Up

Rife with attitude and sex appeal, Free-Up celebrates the Jamaican Dancehall culture of dance. Dancehall venues originated as a place where marginalized communities could unite in solace. Dancehall music’s highly energetic and feel good “riddims” with accompanying dance moves have caused a cultural explosion, making the style extremely popular across the globe. Dancehall functions as a form of physical and emotional therapy where dancers can release their pent-up frustrations and “Free Up” themselves.